Facebook CEO (Mark Zuckerberg) on Tuesday 5/20/2020 announced the launch of Facebook Shops for Small Business. The basic idea is that any small business can easily start a shop to sell things directly across Facebook apps.
If you visit someone’s Facebook Shop, you’ll be able to see that small business’s story, see their featured products, and buy them in Facebook apps.
He stated that the Facebook Shops for Small Business is very important right now because so many small businesses are moving online to deal with the economic fallout from Covid-19. As people are being told to stay home, physical storefronts are having a hard time staying open and millions of people are losing their jobs.
How to Create Facebook Shops for Small Business Free
Facebook Shops are free and easy to create. When you set up a Facebook shop, it will appear on your Facebook and Instagram accounts to start and soon on Messenger and WhatsApp too.
Shops are native and fast, which means no more app-switching to a slow mobile web browser where you have to reenter your credit card when you tap on an interesting product you see in feeds. With the Facebook shop, Small businesses will be able to personalize their storefronts to first show products that are most relevant to you and use augmented reality to let you virtually try on things.
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And customers can message a business through WhatsApp, Facebook Messenger or Instagram Direct to get support and track deliveries. The stock rose 3.2% in afternoon trading, putting it on track for a 4-month high. It has now gained 7.3% year to date, while the S&P 500 SPX, -1.04% has lost 8.3%.
You can build out your online presence across Facebook and Instagram. You can use Messenger and WhatsApp to communicate with your customers. Hopefully, this Facebook Shops for Small Business helps relieve some of the pressure that small businesses are facing right now and helps them prepare for a more online future.